Rent-a-Game Alpha phase – brand awareness in Fortnite for rent

by | Oct 8, 2024

Fortnite is one of the world’s largest online social gaming platforms on all devices (PC and console, mobile on its way) and all markets globally (in UGC gaming Roblox and Minecraft are the other two top gaming platforms, source: NewZoo). From when it all started for Fortnite back in 2017 with the game mode Save The World and not long after with what became Epic Games’s big success, the game mode that to this day is Fortnite’s most famous one, Battle Royale. To today with more than 600 million registered users and 200 million active users a month, Fortnite is a massive gaming platform that keeps on growing.

Until last week, Fortnite celebrated its 7th anniversary with one of many events the game offers its players for engagement. During these 7 years, the game has gone from being an action-based shooting game to a massive platform of more than 134.000 islands (games/experiences) made by users, or island creators like ourselves at TOMLIN STUDIO. Epic Game’s themselves has since then released many more game modes like Fortnite Festival, LEGO Fortnite, Rocket Racing, and much more. So far we’ve released five different games and experiences. Mostly to learn more about this space and the tool behind it, UEFN (Unreal Editor for Fortnite) and Verse (programming language). But also to find our path in this vast space of gaming experiences.

To make a living within the UGC gaming space (free-to-play games) you need to think differently than in other parts of the gaming industry. In here you can’t work on a game or an experience for years and spend millions of euros/dollars doing so. Well, you can, but that wouldn’t be so smart. The UGC gaming space is more similar to other UGC content platforms like Youtube, Instagram, or TikTok in the sense that you need to offer, in our case, variation and constantly updated experiences. UGC is a fast-moving space and you can’t stand still too long to keep up. UGC gaming offers something much more than other UGC spaces since it is immersive and much more interactive. That comes both with lots of opportunities and challenges. We will most likely get back to this topic in our LinkedIn group called Fortnite (UGC Gaming) for Marketers later on.

So, instead of just creating games or experiences for ourselves compared to offering our services to brands and organisations, we’ve decided to combine the two with the product that we are building called Rent-a-Game. By creating a system that speeds up the creation process and controls the scope of what you can do from the beginning (will continue to expand over time) we can offer branded games and experiences to more for less.

 

During Q4 we will be working on making Rent-a-Game better and better, but we are already opening up for what we call “Alpha-clients”. That means there are a few spots available for clients who want to enter a virtual world, one of the most active “metaverses” right now, Fortnite early on, and at the same time be able to have an impact on the choices we make for what kind of games and themes we will make available from the beginning. We are making this possible during Q4 for a 40% discount on the customisation fee for a branded experience and the first three months of the rental fee. Besides that, we will also be offering good deals if you decide that brand integrations (ads inside a game/experience) are a better fit for you.

The idea behind Rent-a-Game is that instead of seeing an immersive presence as part of your marketing or communications strategy as a one-time effort, you think about it as a consistent virtual presence. Just like in social media but this time in a 3D space that is much more interactive and engaging. We want to be your partner in this new era of immersive marketing, making it possible to connect with the interactive generations (Alpha and Z) where they are. These spaces are already a huge part of millions of kids, teenagers, and young adults’ lives today so why shouldn’t you and your brand meet them where they like to hang out?

Are you curious and want to know more about what it would mean to be one of the clients we work with during our Alpha phase? Contact us! We are more than happy to tell you more and listen to your needs and challenges. Our mission is to create GOOD FUN games and experiences. With core values such as diversity, positivity, and creativity, we believe we can add value to both players and brands.

Where do you begin? Start with taking a few minutes to answer a few questions, and you’ll be rewarded with a presentation about Fortnite as a platform and much more at the end of the document and we’ll be in touch!

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