RENT-A-GAME
Step Into Fortnite’s World with Your Brand
With Rent-a-Game, we bring your brand into the vibrant universe of Fortnite, where you can engage directly with the most interactive generations – Generation Alpha, Generation Z and beyond.
Our product, Rent-a-Game offers a streamlined, cost-effective way to create customised games and experiences in Fortnite, adapted specifically to your brand’s needs. Choose from various gameplay options, provide us with your brand assets, and we’ll implement the experience to your identity and launch your brand into one of the world’s largest social gaming platforms, Fortnite.
Join us in the development Alpha phase and enjoy exclusive benefits while shaping the future of branded gaming experiences in Fortnite. Contact us today to learn more about how Rent-a-Game can elevate your marketing and communications strategy in a fun, engaging, and immersive way.
RENT-A-GAME IN FORTNITE: YOUR BRAND, THEIR WORLD
Fortnite isn’t just a game; it’s a vibrant global community with millions of players and a whole universe of different games and experiences. Imagine your brand being part of that world, reaching the most interactive and engaged generations – Generation Alpha and Generation Z. With Rent-a-Game, we make it easy for your brand to step into this dynamic ecosystem without having to start from scratch.
How? We have created a Game-as-a-Service (GaaS) solution based on smart dynamic templates and custom modular code. This means you don’t pay the full development cost instead, you rent a customised game based on our GaaS solution.
Why social gaming?
Gaming is a massive cultural phenomenon, larger than the music and movie industries combined. It’s a key part of daily life for millions, offering interactive and immersive experiences that build strong communities and deep connections. By engaging with players in their favourite digital spaces, your brand can become an integral part of their world, fostering meaningful relationships and lasting impressions.
Engage Authentically
Speak the language of today’s digital natives. Fortnite offers an immersive environment where your brand can engage with players in a natural and fun way. Meet the community where they already hang out.
Connect Where It Matters Most
More than 90% of Generation Alpha and Generation Z actively play video games, with Fortnite being the number one or at least the top three most popular games on all platforms and markets. By using Rent-a-Game, your brand meets these influential generations exactly where they are most engaged.
Maximise Reach with Global Presence
Fortnite’s global community engages millions of players, offering an unparalleled opportunity to reach a vast and diverse audience. With Rent-a-Game, your brand can leverage Fortnite’s massive player base, potentially reaching a worldwide audience.
Launch Faster and Pay Less
With Rent-a-Game, you can go from concept to live experience quickly. Our team of experts uses UEFN and our custom modular Rent-a-Game solution, built using the new Verse programming language, to craft customised game mods/maps and interactive experiences adapted to your brand’s needs. All this without having to pay for an experience or game made from scratch.
HOW DOES IT WORK?
Here’s how it works:
1. Choose Your Options
Select from a variety of gameplay types and an environmental and visual theme for your game or experience. Our library of 3D assets includes assets from Fortnite and third-party sources, all of which are included at no extra cost and ready to be implemented. If you require a specific asset that is not part of our library, we can try to find it for an additional fee.
2. Customise Your Game/Experience
After choosing your preferred options, provide us with any additional assets, images, and branding guidelines, such as colours, logos, or 3d assets of your own. We’ll adapt the map and gameplay to align with your brand’s identity.
3. We Adapt and Polish
Once you’ve selected your preferred gameplay options, assets, and style, our team will implement and refine your vision. We will then adapt the game to ensure it aligns with your brand’s identity, optimising both the visual elements and gameplay mechanics. Our goal is to ensure everything not only looks good but also functions seamlessly. This thorough adaptation process guarantees that your game or experience is polished, cohesive, and ready to make an impact.
4. Ready to Publish, Rent and Launch
Once the game or experience is customised to your needs and we’ve made sure that everything works and looks fine, it’s ready to go live whenever you are. A monthly rental fee begins upon publication, covering game maintenance, making sure that any Epic Games update still works with your game, and monthly analytics report. Any type of content needed for marketing and launch can be created by us for an additional cost or you create it yourself and prepare your launch.
5. On-going Engagement
As long as you keep on renting your game or experience, it remains playable, and we make sure it works. If you want to reactivate your game or experience, we can always do that upon request. You will be able to choose from different add-ons and activation packages. It is important to activate your map and keep an on-going engagement to stay relevant. Whether you’re promoting a new product or any other campaign, activating your community around a specific time, or simply refreshing your presence, we’ve got you covered.
Games as a Service (GaaS) for b2b
Games as a Service (GaaS) is a business model where games are developed and maintained as ongoing services rather than one-time products. This model focuses on continuous player engagement, offering regular updates, new content, and features to keep players invested.
GaaS allows developers to generate ongoing revenue through subscriptions, and other game activation products or services, making it possible to sustain and evolve the game over time.
Fortnite in itself is one of the most popular GaaS out there and with our Rent-a-Game product, GaaS plays a crucial role. Everything is cloud based and the idea is to continuously update and maintaining the games we create. For a rental fee we ensure that they work even though new updates of UEFN keeps on getting released, and we also offer activation add-ons so that your game or experience remain engaging and relevant for your audience while also providing you with consistent marketing value.
To learn more about GaaS and its impact on the gaming industry, you can check out detailed explanations and examples from sources like Wikipedia and Gamespad for instance.
Alpha Phase: Join Us Early and Save
Rent-a-Game is currently in its Alpha phase, and we’re looking to build the product in partnership with our first clients. Throughout 2024, we’re offering a limited number of selected clients the chance to join us at a reduced rate. This is a unique opportunity to shape the future of Rent-a-Game while enjoying a spatial presence in one of the world’s biggest online social games Fortnite – at an unbeatable price.
A Smart, Cost-Effective Solution
By renting a game instead of purchasing the entire development, you gain access to Fortnite’s gaming universe at a fraction of the cost. This approach also means that we retain ownership of the games and experiences we create, even though they are branded with your identity. Should you choose to take down your game or experience from Fortnite, we’ll off course do so, but we will continue to own the code and reserve the right to use the work for marketing and sales purposes as well as using any of the assets in our library.
Ready to Get Started?
Are you ready to take the next step in your brand’s journey and step into the world of online gaming? If you’re interested in learning more about how Rent-a-Game can elevate your marketing and communicatins strategy, contact us today. We’ll provide you with a detailed proposal, including pricing and customisation options, tailored to your brand’s needs.
We are conducting a small survey to learn more about our potential clients and collaborators. Please take a look at our questions here and make sure not to miss the presentation attached. You can also reach out directly through the form below, and we’ll get back to you.